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How Thematic Analysis helps fashion designers to create new solutions for their customer

Writer's picture: gaurav mandalgaurav mandal

Updated: Mar 29, 2023

Thematic analysis is a qualitative research method used to identify and analyze patterns in data. Fashion designers can use thematic analysis to identify themes and patterns in their customer data, which can be used to create new solutions for their latent needs. Here are a few ways they could do this:

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