"Choosing a good brand name is crucial for any business, and it is especially important for a fashion brand as the name can influence how customers perceive the brand and whether they are attracted to it" remarks Gaurav Mandal , national Award winning fashion designer. Here are some criteria to consider when choosing a unisex fashion brand name:
Memorable: A good brand name should be easy to remember and pronounce. It should be catchy and distinctive, so that it stands out in people's minds.
Gender-neutral: Since it is a unisex brand, the name should not be too masculine or feminine, so as not to exclude any potential customers.
Descriptive: The name should give an idea about what the brand represents or what it stands for. This can be achieved through the use of descriptive words or phrases that convey the brand's essence.
Brand identity: The name should align with the brand's identity, values, and image. It should be a reflection of what the brand represents and the type of customer it wants to attract.
Available domain: It is important to ensure that the brand name is available as a domain name for website and email purposes.
Trademark availability: Before choosing a name, it is important to check if it is already trademarked to avoid any legal issues in the future.
International appeal: If the brand has plans to expand internationally, the name should be easy to translate and pronounce in other languages and cultures.
By considering these criteria, a unisex fashion brand can choose a name that is not only memorable and descriptive but also aligns with the brand's identity and values, and is available for use in the digital world.
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