"Understanding the predispositions of the human brain can help us become aware of our biases and think more critically". says prof Gaurav...

Raw Mango, Pero, and Anavila Misra are all Indian fashion brands that use traditional Indian textiles and craftsmanship. While all three...

"Indian handlooms are good for making westernwear garments because they offer a unique combination of traditional techniques and modern...

Dior, Hermes, and Chanel are all luxury fashion brands that have a strong and distinct brand identity. Here are some differences in their...

"4-letter brand names have several benefits like easy recall, catchiness, aesthetic appeal, easy incorporation into designs, and ease of...

"Choosing a good brand name is crucial for any business, and it is especially important for a fashion brand as the name can influence how...

Haute couture - high fashion or custom-made clothing Prêt-à-porter - ready-to-wear clothing Avant-garde - innovative or experimental...

"Brand prism is a model that helps to understand a brand's identity and how it is perceived by its target customers" Says Gaurav Mandal ,...

"Fashion brand owners can measure and optimize their marketing funnel's performance by tracking key metrics like website traffic,...

"Retaining customers is crucial for Indian fashion entrepreneurs to maintain a sustainable business and grow their brand". "Repeat...

"Converting leads into sales is essential for Indian fashion entrepreneurs to generate revenue and sustain their business". "Without...

To nurture leads in Indian fashion brand marketing, consider the following strategies: Email Marketing: Use email marketing to keep your...

To generate leads in Indian fashion brand marketing, consider the following strategies: Create a Lead Magnet: Offer a valuable lead...

"Social media marketing knowledge is important for Indian fashion entrepreneurs because it offers a cost-effective way to reach a larger...

"Digital marketing has become an integral part of the fashion industry, and having knowledge of digital marketing is crucial for Indian...

Here are 20 more color palettes that fashion designers use in their collections: Dark and Mysterious: A palette of deep, moody colors...

"Fashion designers typically finalize colors for a season by conducting extensive research and trend analysis, considering factors such...

"Pricing a fashion commodity requires a careful balance of several factors, including the cost of production, target market, brand value,...

"Developing a concept for a fashion theme involves identifying a central idea or inspiration that will guide the design process" says...

"Designing a fashion collection that is aligned with the latest trends, meets consumer taste, and is priced right requires careful...